Landscape Architectural Specifications: The Ins & Outs
“You’re dealing with peoples emotional responses to place, as much as you’re dealing with their physical responses to place. That comes with experience. That comes with modeling. That comes with watching people. That comes with paying attention to our environments. That is why we are landscape architects. We love it. ”
When it comes to landscape architectural design, clear specs are the key to making a project successful. Embarking on an landscape architectural project is a massive undertaking, and attention to detail will be vital in ensuring its success.
When a landscape architect is hired, they need to have a clear vision of what they want to do, along with a clear idea of how to realize that vision. The process of achieving that clarity involves drawing up ideas, considering practicality in relation to structural requirements, and sourcing supplies that will work in relation to those requirements.
In order to get a proprietary specification from a landscape architect or specifier, you need to understand what it is that they’re looking for.
How to Get Specification: Understand Your Audience
In order to be taken into serious consideration by a landscape architect, you need to speak their language. Landscape Architects are a precise, analytical, no-nonsense group of people that respond to crisp and clean visuals. To properly communicate your products to them you need to give them information in a clear, easy-to-digest manner.
The Right Look
A great visual style doesn’t have to be complicated – simplicity will speak to the landscape architects. Take consumer brands like Aesop and Muji for example. Their homepages communicate exactly what you need to know about them in a stylish, but minimalistic manner. This is the route you need to take to get noticed by landscape architects that are sourcing for projects. Consistency, clarity, and simplicity are key.
Order and Clarity
The job of a landscape architect is exact, so you need to communicate that you know exactly what it is that you do and exactly how you do it. Figure out the top three things that your clients need to know about your product and drive them home throughout your materials. Your brand strategy when it comes to your website and available content needs to be one that won’t confuse potential customers and will let them know why they should pick you.
Make It Easy
Construction projects are often weighed down by time constraints and logistical issues, so make life easier for potential landscape architects. Make it simple for them to source samples from your range, let them see what you have to offer in a crisp style with clear language, and readily give them all the information that they need.
Understand Their Language
If a landscape architect or specifier takes the time to get in touch with you directly, don’t waste it trying to sell them on your products. Give them accurate, problem-solving information that they can use. If you feel one of your other products is better suited for their needs, let them know, if you’re not well suited for the project, let them know. Even if they choose not to use you this time around, clear, useful messaging will keep you in mind for future endeavors.
How to Use This Information in the Synthetic Turf Industry: How TºCool® Can Help
If you’re a supplier of synthetic turf, all these things are just as important. Whether a landscape architect is planning a sports facility, a rooftop terrace, or an outdoor garden space, having these communication tools at your disposal is just as vital as with any other landscape architecture supplies.
Working with strong, innovation based manufacturers will be the key to ensuring the goods that you have to supply will be attractive to specifiers and landscape architects.
If you need to supply synthetic turf infill systems that stay clean, cool, and safe, TºCool could be the perfect company to work with. We have clear and detailed spec sheets and technical dossiers ready for you to draw information from, along with a valuable marketing and resource manual that tells you everything you need to know about who we are and what we do.
As well as our informative resources, we also offer a superior product that will offer a lot in the way of the ‘problem-solving’ aspect of communication with specifiers. TºCool synthetic turf infill is compatible with all turf systems; it’s 100% safe for families with children and pets; it’s a long-lasting turf solution, and crucially it uses our patented and proven evaporative cooling techniques. This technique helps to keep turf between 35ºF - 50ºF cooler, reducing turf burn and friction, while increasing usability time.
With our technologically-based infill system, and clarity of communication, TºCool is an attractive choice for landscape architects, making it a suitable choice for your synthetic turf supply company.
For more on TºCool, our technology, and more, check out our blogs.